There was a time when e-commerce stores only needed to offer one or two payment options to satisfy customers. But as the global move towards digital transformation accelerates, even in emerging markets, new forms of online payments are constantly being developed. In fact, alternative payment methods are expected to not just overtake credit cards by 2020, but according to research it will eventually replace them altogether. Even in the U.S. domestic market, the historically ubiquitous VISA and Mastercard aren’t sufficient anymore.

Research on cross-border shopping trends shows that global consumers can be turned off when a cross border merchant doesn’t offer their preferred local payment option. But any e-commerce merchant also knows that adding alternative payments to a localized site brings layers of complexity that requires management and additional resources. It seems like the options are growing all the time.

What cross border e-commerce retailers need is a customized payment strategy for each market. It’s important for cross-border retailers to research the most popular payment options in each global market and ensure they’re offering the right mix. This requires the ability to offer a mix of payment methods that cater to the needs of local consumers, for both today and tomorrow.

Global Pay has the flexibility and expertise to help cross border e-commerce merchants demystify the management of online payments. Our console offers support for a broad array of payment options and local methods, both traditional and alternative, enabling maximum conversion and acceptance by each region where your business is selling to local shoppers.

Cross-border shopping shouldn’t be hard for your global customers — and managing their preferred payment methods should be easy, which Global Pay is offering.